PJ Goals
Website Growth and Tracking
Done-with-you website strategy that aligns your site with real business goals, tracks what matters, and improves conversions over time through testing and iteration.
Goal alignment and conversion baseline setup
Ongoing testing, iteration, and improvements
Monthly strategy and performance reporting
Real humans guiding every decision with data
Only $2000/mo*
*plus a one-time $1500 initial discovery phase
Let Jeff tell you why
PJ Goals is a smart way to
improve your website conversions.
Trusted By
Real Users. Real Results.
[They] are an efficient team and take the fear out of owning an online store.
If you need help…keeping your website running with all of the current plugins and software, [they are] the team for you.
Simple ROI
Most websites lose money quietly. Not because they are broken, but because nobody is watching the numbers or testing what works. PJ Goals gives you a system to find the leaks, fix them, and keep improving month after month.
One overlooked form, one confusing page, or one missed audience signal can cost you more in a single quarter than a full year of PJ Goals. This is the predictable way to turn traffic into results.
What You Get with PJ Goals
Goal alignment. We define what success actually looks like for your business and build everything around that.
Conversion baseline. We measure where you are now so every improvement is backed by real data.
Ongoing iteration. Layout, messaging, and user flow get tested and refined based on real visitor behavior.
Performance reporting. You see what changed, what improved, and what we are working on next.
Real humans. Website specialists since 2007 who understand both the technical and the strategic side.
Outcomes You Will Feel
Clear visibility into what your website is actually doing for your business.
Confidence that changes are driven by data, not guesswork.
Steady, measurable improvement in leads, sales, or signups.
A website that gets better every single month.
Why Smart Business Owners Trust PJ Goals
You did not start your business to stare at analytics dashboards. But if your website is not converting the way it should, something needs to change, and you need a partner who knows where to look. PJ Goals gives you a team that defines the right goals, tracks the right numbers, and makes the right changes so your website actually works as hard as you do.
Why Site Tracking & Iteration are a MUST
How much revenue are you leaving on the table? Every visitor who leaves without converting is a missed opportunity. Tracking your performance and iterating on what works is the difference between a website that costs you money and one that makes you money.
Got Questions? We’ve Got Answers.
We think of PJ Goals like hiring a strategist for your most important salesperson, your website. You would not run a sales team without tracking pipeline, close rates, and revenue. Your website deserves the same attention. We bring the expertise to define what to track, how to improve it, and a process to keep it moving forward.
Is goal tracking and conversion optimization really that important?
Absolutely. Think of it this way: if you are spending money driving traffic to your website but have no idea what those visitors are doing once they arrive, you are flying blind. PJ Goals turns your site into a measurable system so every dollar you spend works harder.
Do I need PJ Update to use PJ Goals?
PJ Update is not required, but it is strongly recommended. A site that is secure, fast, and properly maintained gives PJ Goals the best foundation to work with. We will let you know if your site needs attention before we get started.
What is the $1,500 discovery phase?
The discovery phase covers your initial goal assessment, analytics and tracking setup, conversion baseline measurement, and the strategic roadmap we build before any testing begins. This is the foundation everything else is built on.
Can you build new pages or features as part of PJ Goals?
Yes, when changes are needed to improve conversions, we handle the implementation. That could mean new landing pages, updated layouts, revised messaging, or improved calls to action. If a project falls outside the scope of your monthly plan, we will discuss it with you first.
How long before I see results?
Most clients start seeing measurable improvements within the first 60 to 90 days. Some quick wins show up even sooner. The real power of PJ Goals is compounding. Small, consistent improvements add up to significant growth over time.
Does this work for any website?
Our process works for most websites. If your site needs foundational work before we can begin tracking and testing, we will let you know upfront and help you get there.
Trusted By Real Business Owners
Since I got them onboard I have stopped panicking about my website.
Working with [them] eases my mind, and helps me feel safe, which is HUGE in the online world.